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86 Skin Care Industry Statistics, Most Used Products, Sales, and Future Trends

86 Skin Care Industry Statistics, Most Used Products, Sales, and Future Trends

Miriam Otero

11 min

April 18, 2024

The skincare industry is always changing, bringing new trends and products. At HAIR & SKIN, we're dedicated to helping you find what works best for your unique skin.

Our articles give you important information and statistics to help you make smart choices.

What really sets us apart is our holistic approach. We don't just sell products; we create skincare kits tailored to meet your specific needs.

We're committed to providing personalised care that truly makes a difference to your skin.

Top 10 Skin Care Industry Statistics

  • In 2024, the U.K's skincare market is valued at $4.46 billion. [Source: 1]
  • Globally, the U.S leads by making $24.35 billion in its skincare market in 2024. [Source: 1]
  • The skin care market in the U.K is expected to grow due to rising interest from young female professionals. [Source: 2]
  • Majority of people use moisturizers (93%), followed by cleansers (85%), and sunscreens (83%) as their primary skincare products. [Source: 3]
  • Typically, women will test out a skincare product for about three months to determine its effectiveness. [Source: 3]
  • About 21% of women use five or more products in their morning skincare routine. [Source: 3]
  • Every day, women dedicate an average of 22.4 minutes to their skincare routines. [Source: 3]
  • 73% of women apply skincare products to minimize fine lines and wrinkles, yet only 15% think these products are highly effective. [Source: 3]
  • Only 21% of women surveyed knew what ingredients were in their skincare products. [Source: 3]
  • By 2026, the global market for cosmetic surgery is expected to grow to $66.96 billion. [Source: 4]

Skin Care Market Statistics

The skincare market is growing fast, opening up lots of chances for brands to introduce innovative products that make a real difference in people’s lives. It's an exciting time for anyone interested in skincare, with endless possibilities to explore.

  • The skincare market is expected to grow by 2.17% every year from 2024 to 2028 in the U.K. [Source: 1]
  • Each person in the U.K adds $65.62 to this total. [Source: 1]
  • By 2031, the skincare market in the UK is expected to grow to $28.37 billion. [Source: 2]
  • The market is growing because people are focusing more on quality products and big companies are active in the area. [Source: 2]
  • The shift in consumer interest to organic products has boosted the market. [Source: 2]
  • Europe is currently the leading market for natural skincare products. [Source: 7]
  • Europe is expected to hold the largest market share in the gold-infused skincare market. [Source: 11]
  • 66% of women wish they had advised their younger selves to begin a skincare routine earlier. [Source: 3]
  • South Korea holds approximately 3% of the global cosmetics market share. [Source: 4]
  • The primary areas in the skincare industry include Asia-Pacific, the Middle East and Africa, the Americas, Western Europe, and Eastern Europe. [Source: 6]
  • In 2022, Toronto led as Canada's biggest skincare market, Santiago topped as the leading city for skincare products in Chile, and Chongqing was the frontrunner in China's skincare market. [Source: 6]
  • By 2027, the worldwide demand for natural beauty products is anticipated to hit $54.5 billion. [Source: 4]
  • Leading players in the Skin Care Products Market include Unilever (U.K.), Beiersdorf (Germany), The Estee Lauder Companies Inc. (U.S.), Johnson & Johnson Private Limited (U.S.), Avon Products (U.K.), Shiseido Company, Limited (Japan), and Procter & Gamble (U.S.). [Source: 5]
  • The men's skincare market is growing, driven by higher disposable incomes, celebrity endorsements, and a surge in new product introductions targeting men. [Source: 5]
  • Gen Z consumers are 30% more inclined to try products that are environmentally friendly. [Source: 9]

With the market expected to reach $28.37 billion by 2031, it's clear that innovative and ethically-focused companies will likely see the most success as they align with consumer values and environmental considerations.

Skin Care Products Statistics

The skincare products industry continues to thrive as consumers increasingly seek solutions that not only maintain but enhance the health and appearance of their skin.

The demand for products that offer deep hydration, rejuvenation, and anti-aging benefits is particularly strong, reflecting a universal desire among consumers for radiant, youthful skin at every age.

  • The UK is experiencing a growing interest in natural and organic skincare products. [Source: 1]
  • 74% of survey respondents reported having skincare routines for both morning and evening. [Source: 3]
  • 61% of women finish their nighttime skincare routine in 10 minutes or less. [Source: 3]
  • 16% of women surveyed would go as far as applying their own blood to their face to avoid using muscle relaxant. [Source: 3]
  • 69% of people say that the ingredients in their skincare products matter to them. [Source: 3]
  • The top concerns people aim to tackle with skincare products are fine lines/wrinkles (73%), dryness (51%), and dark circles (47%). [Source: 3]
  • Women also use skincare products to deal with pigmentation (36%), blemishes (35%), redness (31%), cellulite (20%), and scarring/burns (13%). [Source: 3]

Instagram skincare influencer Charlene (@msceebee) shared in an interview that her main skin concern is hyperpigmentation.

She explained, "anytime I get any sort of trauma to the skin on my face, it hyperpigments eventually and it can take a while for that pigmentation to subside. So for me, that's always been the biggest issue."

For those dealing with similar issues, our product, SkinCeuticals Ultra Facial UV Defense, offers an effective solution. Its formula includes Mexoryl SX and XL for high UVA/UVB protection, helping prevent premature skin aging and hyperpigmentation.

The lightweight texture also makes it an excellent base for makeup and is suitable for all skin types, including oily skin.

  • Mixing various skincare brands can harm the skin, potentially causing rashes, acne, and pimples. [Source: 5]
  • A survey in the United Kingdom found that 73% of participants would choose skincare products that come in sustainable packaging. [Source: 8]
  • Anti-ageing products like serums and creams are favoured by older consumers. In a survey, 47% of those aged 45 and above said they use anti-ageing skincare items. [Source: 8]
  • 42% of consumers use after-sun care products, like soothing lotions or gels, for their skincare after being in the sun. [Source: 8]
  • In the United States, 54% of people surveyed said they actively look for skincare products that are labeled as sustainable or environmentally friendly. [Source: 8]
  • Female facial skincare users aged 25-44 are the most active in researching products that align with their life stage. [Source: 10]

  • When shopping for beauty and skincare products online, more time is spent researching before buying compared to in-store shopping.

    The percentages indicate how much more time various groups spend researching products before making a purchase, compared to when they shop in-store. [Source: 8]

    • Male: 44%
    • Female: 60%
    • Non-binary: 38%
    • Trans* male: 42%
    • Trans* female: 0%
    • Agender: 67%
    • Prefer not to answer: 36%
  • Around 62% of skincare consumers show loyalty to specific brands, consistently choosing them to meet their skincare needs. [Source: 8]

  • Among consumers loyal to brands, 41% say their loyalty is due to the quality and effectiveness of the products. [Source: 8]

  • Trust in the brand comes next, with 21% citing it as their reason for loyalty. [Source: 8]

  • Positive reviews influence 18% of these brand-loyal consumers. [Source: 8]

  • Since 2021, the use of day cream has declined, partly due to increased media focus on sun care products and their benefits in preventing skin aging. [Source: 10]

  • 67% of female skincare users prefer products that enhance overall skin health instead of addressing specific issues. [Source: 10]

  • 61% of female facial skincare users believe that shopping according to skin type yields better results. [Source: 10]

  • 38% of female consumers opt for no-water application skincare options like micellar water. [Source: 10]

At HAIR & SKIN, our skin kits are designed to meet these needs with products that provide intense hydration, significantly improving skin quality. Our treatments infuse the skin with new elasticity, effectively addressing the first signs of ageing.

Skin Care Sales Statistics

As awareness about skin care increases, so does the demand for a variety of products that can help protect and improve skin.

Today, the market is filled with everything from moisturizers and anti-aging creams to sunscreens, all designed to cater to different skin needs.

Companies are also paying more attention to making products ethically, like using cruelty-free methods and sustainable materials, which appeals to consumers who care about the environment and ethical issues.

  • The worldwide market for male grooming products is projected to hit $81.2 billion by 2025. [Source: 4]
  • In the US, consumers between the ages of 18 and 34 spend an average of $112.89 monthly on beauty and personal care items. [Source: 4]
  • The Asia-Pacific region is seeing an increase in skincare product sales, fueled by quick urban development and growing disposable incomes. [Source: 6]
  • The main ways to buy skincare products are through online retailers, hypermarkets & supermarkets, health & beauty stores, and parapharmacies/drugstores. [Source: 6]
  • A survey found that 63% of beauty consumers worldwide favor purchasing skincare products that have not been tested on animals. [Source: 8]
  • Shoppers are favouring online platforms to purchase skincare products more and more due to the convenience and wider selection available. [Source: 6]
  • In 2022, e-commerce made up 32% of the worldwide skincare sales. [Source: 8]
  • Female facial skincare buyers rate long-lasting results as one of the top three most important factors when choosing products. [Source: 10]
  • The high retail prices of natural skincare products might slow down their market growth. [Source: 7]
  • Sales for beauty and personal care products with eco-friendly attributes like vegan, cruelty-free, and plastic-free options are growing faster than those with just clean ingredients. [Source: 9]
  • Approximately 58% of skincare consumers favour buying skincare products from brick-and-mortar stores. [Source: 8]
  • 52% of skincare consumers are keen on personalized skincare solutions. [Source: 8]
  • Conversely, 42% of consumers prefer shopping through online channels. [Source: 8]
  • 69% of Gen Z consumers use TikTok to research beauty products before making a purchase. [Source: 10]
  • A study found that 63% of participants purchase skincare products at least once a month. [Source: 8]
  • 32% of skincare consumers showed interest in using wearable tech to monitor their skin’s condition. [Source: 8]
  • The global market for gold-infused skincare is projected to expand at a compound annual growth rate (CAGR) of 15.4% from 2022 to 2032. [Source: 11]
  • The expansion of the gold-infused skincare market is largely due to a growing interest in investing in anti-aging products. [Source: 11]

Gold-infused skincare products have carved out a niche in the beauty industry, attracting consumers with their luxurious appeal and promising benefits.

Despite the allure, it's important for consumers to research and consider whether these gold-infused products align with their skin type and needs, as the effectiveness can vary from person to person.

Lately, the emphasis on self-care has motivated women to seek out soothing self-care practices at home, particularly through skincare routines.

This movement has increased the demand for skincare items containing active, beneficial ingredients that nourish and heal. [Source: 5]

  • Cheap, non-organic skin care products are likely to slow down the market's growth. [Source: 2]

  • The popularity of "free-from" products like paraben-free, sulfate-free, and fragrance-free is slightly declining, with decreases of 7%, 6%, and 21%, respectively. [Source: 9]

  • 36% of women are willing to try face taping. [Source: 3]

  • The packaging used for skincare products, including plastic bottles, tubes, and jars, contributes to a considerable amount of waste. [Source: 5]

  • In 2022, L'Oréal, a renowned beauty brand, entered into a strategic partnership with Verily Life Sciences.

    Their goal is to push forward research into precision skin health, which involves addressing skin care needs in a highly personalized manner, focusing on specific issues for more effective outcomes. [Source: 7]

  • A study demonstrated that AI algorithms can diagnose common skin conditions with 95% accuracy. [Source: 8]

  • AI tools are helping shoppers identify their skin type by guiding them through a series of questions, and brands are enhancing accuracy by sending patch tests before the actual testing. [Source: 10]

  • ​​In the United States, 40% of beauty consumers are interested in trying out virtual technology for testing skincare products. [Source: 8]

  • Skincare companies are heavily investing in research and development, including scientific research, clinical trials, and product evaluations, to confirm the effectiveness and safety of their product formulas. [Source: 8]

  • ​​Multifunctional products are gaining popularity in the men's skincare market. [Source: 10]

  • Environmental changes have heightened the need to shield skin from pollution, blue light, and ultra-fine dust.

    This has sparked a growing interest in supporting the skin barrier, likely leading to more products claiming to prevent future skin problems as consumers seek proactive solutions. [Source: 10]

  • Skincare brands have an opportunity to collaborate with period and pregnancy apps to offer product recommendations tailored to specific life stages. [Source: 10]

  • Women are increasingly choosing no-water application options like micellar water over traditional face washes and wipes. [Source: 10]

  • The inclusion of 23K and 24K carat gold in skincare products is increasingly gaining consumer trust. [Source: 11]

The future of skincare looks bright, with a strong focus on personalized and long-lasting results. Our skin kits are perfect examples of this trend.

They are specially designed to meet your skin's unique needs through a combination of expert skin analysis, effective treatments, and high-quality products.

However, achieving the best results also depends on how you take care of your skin at home and your commitment to regular aftercare.

By following a comprehensive care plan, both professional and personal, you can ensure lasting improvements in your skin’s health and appearance.

Frequently asked questions

Which country has the biggest skincare industry?

  • The U.S. leads with $24.35 billion in its skincare market in 2024. [Source: 1]

Which country is most advanced in skincare?

  • Europe is noted as leading in natural skincare products and expected to hold the largest market share in the gold-infused skincare market. [Source: 7, 11]

What percentage of people do skincare?

  • 73% of women use skincare products to minimize fine lines and wrinkles. [Source: 3]

How big is the market for skincare?

  • The global market for skincare is expected to grow significantly, with the UK market alone projected to reach $28.37 billion by 2031. [Source: 2]

What beauty products are most in demand?

  • Moisturizers (93%), followed by cleansers (85%), and sunscreens (83%) are the primary skincare products in demand. [Source: 3]


  1. [Source: 1] - Skin Care - United Kingdom by Statista
  2. [Source: 2] - United Kingdom Skincare Market by Growth Market Reports
  3. [Source: 3] - Skincare Statistics and Trends by Drive Research
  4. [Source: 4] - Beauty Industry Latest Report by Gitnux
  5. [Source: 5] - Global Skin Care Products Market by Databridge Market Research
  6. [Source: 6] - Skincare Market Opportunities by Global Data
  7. [Source: 7] - Natural Skin Care Products Market by The Brainy Insights
  8. [Source: 8] - Skincare: Gender, Concerns, Conditions by
  9. [Source: 9] - 2030 Glow-up: The future of clean beauty by NielsenIQ
  10. [Source: 10] - Trends Shaping the Future of the Skincare Industry by Mintel
  11. [Source: 11] - Gold Infused Skin Care Market by Future Market Insights