"I Changed" Campaign

Now in the Spotlight: Our TV Campaign "I Changed"

In our new spot "I Changed," we want to present to you a remarkable transformation, a new sense of life that HAIR & SKIN aims to convey to its customers. In the previous spot, we called upon people to embrace change. We inspired, motivated, and encouraged them to take the steps that would make them happy, helping them feel comfortable in their own skin.

But now, here we are in the "I Changed" section. This is the exciting moment where we bear witness to actual transformations. We showcase individuals who have dared to change, adopting a new lifestyle, attitude, and radiant appearance. Their "stories" serve as evidence that change is possible, tangible, and can be integrated into our daily lives. Our spot takes you on a journey through these individual everyday situations, allowing you to feel the essence of this new way of life. It's about personal triumphs and situations that are meant to inspire.

With "I Changed," we want to not only celebrate transformations but also encourage those who are still at the beginning of their journey. We aim to demonstrate that change is attainable. The evolution from "Time to Change" to "I Changed" is not just the story of our commercials; it's a symbolic journey. It's our way of showing that even the smallest changes hold significance. We take pride in being witnesses to people altering their lives, and we firmly believe that the message of "I Changed" will inspire individuals to take the next step.