83 Hair Care Industry Statistics: Global, Gender, Products, and Hair Loss
83 Hair Care Industry Statistics:
Global, Gender, Products, and Hair Loss
Miriam Otero
16 min
June 5, 2024
Shampoos, conditioners, hair masks, and scalp scrubs are just a few of the products in the ever-growing hair care market, a segment of the beauty industry that consistently sees revenue growth.
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Top 10 Hair Care Industry Statistics
The United States hair care market is expected to grow from $16.73 billion in 2024 to $19.87 billion by 2029, with an annual growth rate of 3.49%. [Source: 7]
16-24 year olds spend the most time washing and drying their hair, averaging 45 minutes a day. [Source: 18]
Women prefer using the blow dryer the most (45%), followed by the flat iron (25%) and the curling iron (14%). [Source: 14]
By age 50, about 40% of women experience hair loss, and fewer than 45% of women have a full head of hair by age 80. [Source: 20]
In FPHL, hair thins diffusely on the scalp because of increased shedding, reduced hair volume, or both. Losing 50-100 hairs a day is normal. [Source: 20]
The average scalp has about 100,000 hairs, and you lose around 100 hairs daily. [Source: 11]
The Hair Care market in the United States leads in revenue, generating $13.6 billion in 2024. This amounts to $12.10 per person for the year. [Source: 8]
81% of women feel most confident when their hair looks great, and 72% find it empowering. [Source: 14]
84% of women got their last haircut out of boredom, and 70% wanted easier maintenance. [Source: 14]
Black women spend the least on hair products ($291) but the most on salon services ($823) each year. [Source: 14]
Global Hair Care Industry Statistics
The hair care market is growing, attracting many new companies to niche segments. This trend is expected to continue, especially as more consumers in developing economies become interested in hair styling, coloring grey hair, and maintaining a healthy scalp.
As of 2022, hair care holds about 22% of the global beauty market, making it the second-largest segment after skin care. [Source: 6]
The global hair and care market was valued at $90,103.17 million in 2022 and is expected to grow to $141,671.38 million by 2030, with an annual growth rate of 5.82% from 2023 to 2030. [Source: 9]
The global hair care market was valued at around $91.2 billion in 2023 and is expected to grow to nearly $105 billion by 2028. [Source: 6]
The United States hair care market is expected to grow from $16.73 billion in 2024 to $19.87 billion by 2029, with an annual growth rate of 3.49%. [Source: 7]
In the United States, hair care revenues are expected to reach $14.2 billion by 2028. [Source: 6]
The global Hair Care market is expected to earn $93.74 billion in 2024, with an annual growth rate of 2.80% from 2024 to 2028. [Source: 8]
The Hair Care market in the United States leads in revenue, generating $13.6 billion in 2024. This amounts to $12.10 per person for the year. [Source: 8]
The United States led the 'Hair Care' segment in the beauty & personal care market with $13.4 billion in revenue in 2023. China followed with $8.5 billion, while Ethiopia trailed with $831.39 million, a $12.6 billion difference from the U.S. [Source: 15]
The global revenue in the 'Hair Care' segment of the beauty & personal care market is expected to grow by $13.5 billion (+14.79%) from 2023 to 2028. By 2028, after eight years of continuous growth, it is projected to reach a new peak of $104.7 billion. [Source: 21]
In the 2022 financial year, the beauty and personal care market in Tier 2+ cities was over $11 billion. [Source: 22]
In contrast, the market size in Metro and Tier 1 cities was over $5 billion. Meanwhile, the total market size for the beauty and personal care industry in India was nearly $17 billion during the same period. [Source: 22]
The hair care market is booming, driven by rising consumer interest in styling, grey hair coloring, and scalp health, especially in developing economies. With more companies entering niche segments, the market's growth is robust.
Increased disposable incomes and evolving beauty standards are key factors, particularly in major markets like the U.S. This trend signals a promising future for the industry, with significant opportunities for innovation and expansion.
Hair Care Industry Statistics by Demographics
The natural hair care product market is growing because more people are having hair problems. These problems are caused by factors like pollution, climate, diet, and temperature extremes.
81% of women feel most confident when their hair looks great, and 72% find it empowering. [Source: 14]
Women in the Northeast and Midwest U.S. are most likely to see their hair as a major reflection of their personality. [Source: 14]
Women in the southern U.S. are the most likely to try new products and tools. [Source: 14]
Black women, wherever they are, are the boldest in trying new styles. [Source: 14]
While 10% of women with dyed hair have red hair, only 4% of women with natural hair do. This means red hair is 2.5 times more likely to be dyed. [Source: 14]
71% of women say frizz is their biggest hair concern. [Source: 14]
For Black women, dryness is the biggest hair issue, and 60% say leave-in conditioner is their go-to solution. [Source: 14]
84% of women got their last haircut out of boredom, and 70% wanted easier maintenance. [Source: 14]
In 2018, women spent an average of $930 per year on their hair. This included $293 on products and tools, and $637 at the salon. [Source: 14]
75% of women say their hair is important to their well-being. [Source: 14]
Black (46%) and Latina (47%) women are adding hair loss to their list of hair care concerns. [Source: 14]
Black women use more products (3.3 compared to 2 overall) and spend more time styling their hair (21 minutes). [Source: 14]
31% of black women wear a Bob haircut, while only 23% of women overall do. [Source: 14]
Black women spend the least on hair products, averaging $291 per year, but they spend the most on salon services, with an annual expenditure of $823. In contrast, Latina women also spend relatively less on hair products, averaging $344 per year, and allocate a significant amount to salon services, with an annual expenditure of $653. [Source: 14]
Women prefer using the blow dryer the most (45%), followed by the flat iron (25%) and the curling iron (14%). [Source: 14]
Black consumers' spending on everyday hair care products (like shampoo, conditioner, and styling products) grew by 5.1% in 2023, continuing the trend from 2022. [Source: 16]
Nearly three-quarters of Black consumers select their hairstyles based on their hair type. [Source: 16]
60% of Black consumers feel pressured to have their hair look a certain way in the Black community. [Source: 16]
“Black consumers are looking to stretch out the cycle between product purchases and looking to longer-term protective or low-manipulation styles.” - Courtney Rominiyi, Multicultural Consumer Insights Analyst
Black women most often wear their hair natural, with 40% choosing no-heat styling and 33% opting for natural with heat styling. [Source: 17]
Most Black women (87%) believe that health is the ultimate beauty accessory. As a result, many consumers today care as much about what is not in their beauty and personal care products as what is included. [Source: 17]
70% of Black women prefer reading ingredient labels on haircare products to avoid certain chemicals. [Source: 17]
Three in ten (30%) Black women say their hair makes them feel healthy, and they're happy with their hair care choices overall. [Source: 17]
Total haircare spending by Black consumers is estimated to be $2.51 billion in 2018, a 2.3% decrease since 2016, due to a 22.7% drop in at-home relaxer sales. [Source: 17]
Shampoo and conditioner sales are increasing as Black women learn to care for and style their natural hair at home, opting for hair care products over salon services. Over two years in 2018, spending on shampoo rose by 12.2%, and spending on conditioner grew by 7.3%. [Source: 17]
“Healthy hair is beautiful hair for the majority of Black consumers, with the Black haircare market adjusting to the new natural hair normal. Many women are making a conscious choice to wear their hair naturally as they feel empowered to embrace an Afrocentric beauty aesthetic.
Brands with product lines specifically for natural hair should include messaging that encourages Black women to unapologetically embrace their stylized, natural self.
The products and tools Black women use to maintain and style their hair is also indicative of how they live their lives; choosing natural ingredients whenever possible to be healthy on the inside, which in turn will be visible to themselves and others on the outside.
Brands should consider product innovation, expanded retail distribution and messaging as opportunities to better meet the needs of this demographic, with the future of the Black haircare market dependent on chemical-free consumers,” said Toya Mitchell, Multicultural Analyst at Mintel.
43% of Black women say they use five or more haircare products at home. [Source: 17]
Today, many younger Black women, especially those aged 18-34, use a variety of hair care products. For example, 59% of 18-24-year-old Black women use deep conditioning treatments (compared to 37% of Black women overall), and 58% use edge control (compared to 26% overall). [Source: 17]
Social media is becoming an important channel for the Black haircare market, with Mintel research showing that 68% of Black women aged 18-34 are interested in using it to find how-to video tutorials. [Source: 17]
In 2018, 32% of Black consumers bought haircare products online, with 24% shopping from online-only retailers. This is a nine percentage point increase from 2016. [Source: 17]
Mintel research shows that nearly half of Black (48%) and Hispanic (47%) consumers who use salon services do it to treat themselves, compared to 39% of all consumers. [Source: 17]
24% of men aged 18-34 who go to salons for hair care get treatments every week. [Source: 17]
About 24% of men aged 18-34 get weekly hair care treatments at salons, which is twice as many as women of the same age (10%) and more than the overall average (12%). [Source: 17]
“Multicultural consumers are frequenting salons as a way to treat and pamper themselves. But we’re also seeing more young men actively seeking a variety of services, even those less common such as facials, tanning and anti-aging treatments, and are doing so more frequently than women in some cases.
While men’s grooming needs certainly differ from women’s, this behavior is indicative of a wider trend of men looking for destinations, products and services that aid in their growing interest in self-care,” concluded Alexis DeSalva, Senior Retail and ecommerce Analyst at Mintel.
Men spend about 37 minutes a day on their hair, while women spend about 52 minutes. [Source: 18]
16-24 year olds spend the most time washing and drying their hair, averaging 45 minutes a day. [Source: 18]
People aged 55 and older spend the least time on their hair, averaging 21 minutes a day. [Source: 18]
More than half of men (54.5%) don't style their hair. [Source: 18]
Women spend nearly 6 and a half hours each week taking care of their hair. [Source: 18]
Men, on the other hand, spend about 4 hours and 18 minutes each week on hair maintenance. [Source: 18]
On average, men spend nearly 2 hours a week on their hair, with a bit more time spent on touch-ups than styling. [Source: 18]
More than 58% of men and more than 35% of women said they don't touch up their hair at all during the day. [Source: 18]
Younger people, especially those aged 16-24, spend more time washing and drying their hair, averaging nearly 5.5 hours each week on it. [Source: 18]
The 25-34 age group spends an average of 20.57 minutes a day drying their hair, while the 16-24 age group spends about 21.88 minutes daily on their blowouts. [Source: 18]
Over half (57.9%) of people aged 55 and over don't spend any time styling their hair each day, either due to hair loss, shorter hairstyles, or having other priorities. [Source: 18]
Older age groups usually spend less time drying their hair compared to younger ones. More than 1 in 4 people over 55 (38.4%) say they don't dry their hair at all. [Source: 18]
Meanwhile, 15.3% of those aged 16-24 said they don't dry their hair at all, while 14.5% spend 16-30 minutes drying their hair, the longest time among all age groups. [Source: 18]
The natural hair care market is expanding due to rising hair problems from pollution and diet. Women, particularly in the Northeast and Midwest, link confidence to their hair, while Southern and Black women are more experimental with products and styles.
Frizz is a common concern, and Black women focus on dryness with leave-in conditioners. Haircuts are driven by boredom and ease of maintenance, leading to significant spending. Hair loss concerns Black and Latina women, with Black women investing more in salon services.
Younger Black women prefer natural, ingredient-conscious products and use social media for tips. Both men and women spend substantial time on hair care, especially younger people.
Hair Care Industry Products Statistics
Hair care products help people keep their hair healthy, clean, and protected from damage. These products include shampoo, conditioner, oil, and serum, available in forms like liquid, gel, cream, and lotion.
Different products cater to various hair types, such as shampoos for dry or oily hair, conditioners for damaged hair, and specialized shampoos for colored or curly hair.
In 2018, hairspray was the top product for women aged 18 to 74 across the U.S. [Source: 14]
In 2018, 13% of women under 35 used dry shampoo daily, while only 3% of women 35 and older used it regularly. [Source: 14]
In 2022, American consumers spent around $86 on hair care products. Shampoo was the most profitable, with sales of about $3.6 billion. Hair conditioner and hair coloring followed, with 172 million units sold in the women's hair coloring category. [Source: 6]
Popular hair care brands in the U.S. include Head & Shoulders, Pantene, Herbal Essences, and Garnier. [Source: 6]
In 2022, hair growth products made about $121 million in sales. [Source: 6]
This category includes different products, from oils like rosemary oil to common hair care items like shampoo and conditioner, all aimed at boosting hair growth or preventing hair loss.
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A recent survey found that Pantene was the most popular hair care brand among women in the U.S. in early 2024, with 62% having a positive opinion. TRESemmé and Herbal Essences were next in popularity. [Source: 10]
Hair oil has become more popular, with over half of consumers buying it in the last 24 months, which is more than in previous years. [Source: 16]
The most popular hair care brand in the world is Rituals, a Dutch cosmetics company. They offer a variety of beauty and hygiene products, including shampoos, conditioners, and hair sprays. Rituals are searched online 1.9 million times each month worldwide. [Source: 18]
Simple is the second most popular hair care brand based on search volume, with about one million monthly searches worldwide. Known for their gentle and eco-friendly products, Simple offers shampoo and conditioner that are kind to both your skin and the planet. They are experts in sensitive skin care and are a cruelty-free brand. [Source: 18]
In 2019, Head & Shoulders Classic Clean shampoo was reported to be the best-selling shampoo in the U.K. [Source: 18]
In 2020, over 24 million Brits bought hairdressing equipment to do their own and their family's hair. [Source: 18]
The hair care industry caters to diverse needs with products like shampoos, treatments, and hair oils. Regional preferences show a shift towards personalized care and DIY hairdressing.
The focus on hair growth and loss prevention highlights the importance of hair health for self-esteem. Overall, the industry continues to innovate to meet consumer demands and address hair care challenges.
Hair Loss Statistics
If you've noticed some hair falling out, you might wonder if it's temporary or a sign of more hair loss. This leads to the question: when do men usually start balding?
The answer varies. While most men lose some hair thickness with age, male pattern baldness (androgenic alopecia) can begin at any age. Hair loss depends mainly on genetics, and the chances of losing hair increase as you get older.
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Hair loss can start as early as 15 or 16 years old. [Source: 11]
The average scalp has about 100,000 hairs, and you lose around 100 hairs daily. [Source: 11]
Many people don't notice their hair thinning until they've lost up to half of it. [Source: 11]
Each hair lives for about four years and grows around half an inch each month. [Source: 11]
Typically, each hair falls out around its fifth year and is replaced by a new one within six months. [Source: 11]
1536 men took part in the telephone survey by the National Library of Medicine. 729 (47%) reported hair loss. This report focuses on these men. [Source: 12]
Over 70% of these men said hair is an important part of their image, and 62% agreed that hair loss could impact their self-esteem. [Source: 12]
Realizing they were losing hair, 43% of men worried about losing attractiveness, 42% feared becoming bald, 37% were concerned about aging, 22% thought it would hurt their social life, and 21% felt depressed. [Source: 12]
Less than 10% of men are currently seeking treatment for hair loss, and 75% have never sought treatment for it, either now or in the past. [Source: 12]
Androgenetic alopecia, or male pattern baldness, causes over 95% of hair loss in men. [Source: 13]
By the age of 35, two-thirds of American men will notice some hair loss, and by the age of 50, about 85% will have significantly thinning hair. [Source: 13]
About 25% of men with male pattern baldness start losing hair before they turn 21. [Source: 13]
Male-pattern baldness is the most common type of hair loss, affecting 6.5 million men in the U.K. [Source: 19]
By age 50, about 40% of women experience hair loss, and fewer than 45% of women have a full head of hair by age 80. [Source: 20]
In FPHL, hair thins diffusely on the scalp because of increased shedding, reduced hair volume, or both. Losing 50-100 hairs a day is normal. [Source: 20]
FPHL can affect women of any age, but it's more common after menopause. Hair loss isn't steady; it happens in bursts. There may be rapid hair loss for 3–6 months, followed by stable periods of 6–18 months. [Source: 20]
Hair loss significantly impacts self-esteem and social interactions. It can start in the teenage years, primarily driven by genetics, with male pattern baldness being the main cause.
Its prevalence increases with age, and surveys show many men worry about attractiveness and aging due to hair loss. Despite these concerns, few seek treatment, indicating a need to address the emotional effects.
Globally, Spain, Italy, and France have the highest rates, underscoring the widespread nature and impact of hair loss.
Frequently asked questions
How often should I wash my hair?
The frequency of hair washing depends on your hair type and personal preferences. Generally, it’s recommended to wash your hair 2-3 times a week. However, if you have oily hair, you may need to wash it more frequently.[Source: 1]
Which ingredients are bad for your hair?
The ingredients in shampoos aim to give your hair instant results. However, the long-term effects can be devastating. Here are some shampoo ingredients you want to avoid:
Sulfates: they increase skin sensitivity and strip hair of their natural oils, causing dryness
Parabens: they increase the risk of skin cancer
Phthalates: they are dangerous to the environment and cause hormonal disruptions
Formaldehyde: is carcinogenic and easily absorbed by the skin
Dimethicone: it prevents moisture from entering the hair and clogs pores over time
Retinyl palmitate: causes itching, scaling, and peeling
Alcohol: makes your hair dry and brittle
Toluene: can hamper the immune system and cause congenital problems
Imidazolidinyl: irritates the skin and eyes. [Source: 2]
What causes split ends?
Using rubber bands for your ponytails, heat-styling tools, chemical and color treatments, over washing, and over manipulation. [Source: 3]
What leads to tangling in your hair?
When it comes to tangled hair, a major culprit is friction, which occurs when your hair rubs against rough surfaces, like cotton pillowcases or certain fabrics.
So you should consider switching to a silk or satin pillowcase, which reduces friction and helps to keep your hair smooth. Another factor that contributes to tangling is the lack of moisture.
Environmental elements like wind and humidity can also play a role in tangling, so protective hairstyles or covering your hair in extreme weather conditions can help minimize exposure to these external factors.
Dry and brittle hair is more prone to tangling, so it's crucial to keep your locks well-hydrated. [Source: 4]
What is the effect of nutritional deficiency on hair?
A diet lacking in needed nutrients can lead to hair loss, including deficiencies in:
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